Value Stream Mapping differs in Lean Marketing

The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at  Lean Sales and Marketing BlogShop

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An overview of the process: Lean Marketing House Infographic

Lean Sales and Marketing Blogshop 4 of 7: Value Stream Mapping differs in Lean Marketing

A clear-cut understanding of how that product meets your customers’ needs is imperative. A strong value proposition is the first step in building a successful value stream. Many organizations struggle with this concept and do not utilize the tools available to understand their position in the marketplace.  I encourage breaking down your value stream into your product/market segment. Seldom will your organizations products or the markets they compete in be so clear-cut that you can have one simple value stream.

The Business Model Canvas is an analytical tool outlined in the book Business Model Generation. It is a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 220,000 copies the past two years and has established itself as one of the leading sources of modeling for both startups and established businesses. In recent years,

Alex Osterwalder and Yves Pigneur developed the Business Model Generation Canvas. It identifies nine building blocks required for the business model. It is an iterative approach to see what underlying structure is required to institute and develop change for innovation.  A PDF download can be obtained here: Business Model Canvas.

Recommended reading:


Tomorrow’s Blogshop is on the Lean Marketing methods for Flow and Pull
Do remember, this is an abridged version of the 60-day program that is offered as part of the Lean Sales and Marketing Training at no additional charge when you purchase the Marketing with Lean Book Series.


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