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Topics covered: Lean, Six Sigma, Theory of Constraints, Design Thinking, Service Design, Agile

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Oct
23

Does a Process stunt creativity?

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Craig Crook was Joe Dager’s guest on his show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage.

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Categories : Lean Six Sigma, Marketing System
  • http://www.MarketingTwins.com MarketingTwins-Randy

    Having a process or system is FREEING! It guides you with clear boundaries and you know what to expect in the results (and then know when to modify course). In that freedom, you can operate in the most creativity.

    -Randy

My Engagement Strategy:

Most people want ideas and applications proposed before we start working together. I equate that to starting on the right side of the A3 (with the answers in layman terms). I have developed a structure that makes more sense. Find out more...

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Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

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