How to build a Sales and Marketing Team

This is a well documented video that was recently posted on the Agile Advice website. It can serve as a refresher or as a starting point on how you should assemble a Lean Sales and Marketing Team.

The process that IDEO goes through to innovate a new shopping cart:

Could this mantra work on your team:

• One conversation at a time
• Stay focused on topic
• Encourage wild ideas
• Defer judgment
• Build on the ideas of others

Great statement that resonates the main reason you should consider developing a sales and marketing team versus continuing in a silo style structure:

Enlightened trial and error succeeds over the planning of the lone genius!

Other Takeaways from the video:

• Each team is assigned a need area
• Time constraints.
• Mock-ups or pilots
• Fail often to succeed sooner!

Related Information:
Pair Problem Solving in the Workplace
There is no Team in Kaizen
Improve Communication – Have more meetings?
Quality and Collaboration eBook

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