Studying Germs to reduce Uncertainty

Can you learn from germs on how to improve your sales and marketing? A great example on how to analyze your networks. It may take unlimited dollars to do this, but Nicholas Christakis takes you through the friendship paradox that makes this much easier.

Would you like 16 day or a 45 day warning of a peak sales period?

After mapping humans’ intricate social networks, Nicholas Christakis and colleague James Fowler began investigating how this information could better our lives. Now, he reveals his hot-off-the-press findings: These networks can be used to detect epidemics earlier than ever, from the spread of innovative ideas to risky behaviors to viruses (like H1N1).

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