Marketing your Black Belt

I believe that Lean Six Sigma Consulting has the greatest opportunity ever and in my terms, opportunity = NEED. What we need is the greatest transformation of efficiencies from know-how to implementation, and I think Lean Six Sigma is ideally suited to fulfill that need. The Duct Tape Marketing principles state that marketing is defined as getting someone with a need to know, like, trust and refer you. Now depending on the strength of that need, it will determine how much effort you need to spent in getting them to know, like…you.

Marketing your Black Belt is based specifically on addressing these issues:

1. Customer Acquisition: The process of finding new customers is expensive.
2. Marketing: Advertising is expensive, and you may not have the specialized skills or time to create sophisticated websites or professional-looking marketing materials.
3. Customer Retention: It is hard to stretch limited resources in order to spend time with existing customers while trying to acquire new ones.
4. Communication & Collaboration: Your customers need to be able to stay in touch with you from anywhere.
5. Covering All Aspects Of Marketing: You don’t have time to become an expert in every role required to market your business

Still wondering if you should attend? Are you using a tri-fold brochure, tons of product material, post cards, 4-color advertisements, a profile or two of yourself and maybe attending a network event or two, YOU NEED TO ATTEND THIS EVENT.

The question you must ask yourself: How Good are you at Marketing Yourself?

Technorati : Black-Belt, Consultant, Consulting, Lean, Marketing, Six-Sigma