If cost is equal would you experiment or analyze, acquire or retain?
In Arie Goldshlager’s posterous he says, I found the following interview with MIT Sloan Management Review, Michael Schrage on Value-Creation, Experiments and Why IT does Matter very instructive. Note particularly: “The cost of experimentation is now the same or less than the cost of analysis. You can get more value for time, more value for dollar, Read More …