Managing Customer Value
In a previous post, I transformed Little’s Law to marketing utilizing this formula: Marketing Cycle Time = Customers in Process / Closed Sales. I would like to simplify this formula and change the nomenclature a little. I think more accurately it should be called Sales and Marketing Process Time(SMPT) = Prospects in Process(PIP) / Customers(C). Read More …
I had the pleasure of discussing with Mark on the Business901 podcast, the role he is playing at the Lean Enterprise Institute and his book on Lean Health Care. Mark is an engaging speaker and a Lean advocate. Mark also writes the highly acclaimed Lean Blog. This is a transcript of this podcast. Applying Lean Read More …
This is a rather long video over 15 minutes but it demonstrates how to apply Lean Marketing principle thru the use of Marketing Plan Pro powered by Duct Tape Marketing. You do not have to be familiar with the software to watch the video but it would be helpful if you had downloaded the 7 Read More …