Tag: Appreciative Inquiry

Marketing Experiments

Mastering the Art of Experimentation: Key to Thriving in Today’s Competitive Marketing Landscape

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Experimentation is a crucial aspect of marketing. Businesses can test new ideas, strategies, and tactics to determine their effectiveness. Marketers can gather data and insights to inform future decision-making by conducting experiments, helping them optimize their marketing efforts and achieve better results. Without experimentation, businesses may be stuck in a cycle of implementing the same Read More …

A Market Research Plan For New Products

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Introducing a new product to the market is an exciting process that requires extensive planning and research. Developing a comprehensive market research plan is important to ensure your product succeeds. This will help identify trends in customer behavior, recognize untapped opportunities, and determine pricing adjustments and launch strategies, among other elements of effective product introduction. Read More …

Zen to Done

Mastering Productivity: How Zen to Done Can Benefit Your (Marketing) Team

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Zen to Done is  a productivity system that combines the best of both worlds – the simplicity of Zen habits and the practicality of Getting Things Done. Following the Zen to Done approach, you can master productivity and increase your marketing team’s efficiency. In this article, we’ll explore how the Zen to Done approach can Read More …

Value Growth Strategy

Create A Winning Marketing Strategy With Insightful User Experiences

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Creating a successful marketing strategy is a complex but rewarding process. To ensure it is engaging and effective, it requires an understanding of your target audience’s user experiences and processes. By engaging with your users, you can create a marketing strategy that will drive better results. This article will explore the components of a winning Read More …

Crafting Connections

Intro Video to Crafting Connections Through Customer Engagement

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By understanding our customers and delving into their feedback, we can craft connections and better relationships to improve customer experience, develop more business opportunities, and create unique opportunities to increase our influence. This article will discuss the power of customer engagement and how it can be used to craft connections and create business growth. https://business901.com/blog1/crafting-connections-through-customer-engagement/ 

Laddering

Utilizing Laddering in Your Customer Discovery Interviews

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The first step in the laddering process is identifying your product’s or service’s primary benefit or values. Ask probing questions such as “why would you choose this product or service?” and “why is this important?” to understand the customer’s motivations. Once you have identified the primary benefit or value, create a category ladder to identify Read More …