Addressing Customer Behaviors

Drinking a little Service Dominant Logic (SD-Logic) juice, I feel that the value the majority of organizations offer centers on the use of our products and services. The actual value a customer derives from our product or service.  Few of us would argue, but most of us continue to focus on the function of our Read More …

Should Behaviors Drive our Personas?

Cutting through Clutter and Competing on Clarity When I venture out to improve the sales and marketing process, these are core ingredients that I need to address for a successful outcome. The primary source for this information is from the book and handbook of Bill Jensen, Simplicity: The New Competitive Advantage in a World of Read More …