Managing Customer Value
Manufacturing companies spend an average of 8% of their revenue on marketing, yet many need help to generate consistent leads and maintain market visibility. Traditional in-house marketing departments require substantial investment in full-time staff, technology, and resources that many manufacturers need help to justify. Fractional marketing services offer manufacturers a strategic alternative to traditional marketing Read More …
Embracing Remote Work in Marketing: The shift towards remote work has become a transformative trend for marketing teams, offering significant benefits that align with modern business needs. Remote work allows marketing teams to access a broader talent pool unrestricted by geographical boundaries, thus enabling the integration of diverse perspectives and expertise. This flexibility is cost-effective and Read More …
Headlines about AI revolutionizing content marketing appear daily. Artificial intelligence reshapes content creation and distribution methods, from blog posts to social media updates. Content marketers struggle to find the right balance. We must combine AI tools’ efficiency with authentic, high-quality content that appeals to our audience. AI’s role in content marketing has become inevitable. The Read More …
Marketing leadership has transformed dramatically in the last seven decades. McKinsey research shows that 83% of global CEOs now consider marketing a major driver for their company’s growth agenda, a radical alteration from traditional marketing roles. Marketing leadership’s development reflects a fundamental move from product-centric to customer-centric approaches. Modern marketing organizations must deliver more with carefully Read More …
Customer intent is the underlying motivation behind a consumer’s search or purchase behavior. It’s essentially the “why” behind their actions, ranging from seeking information to purchasing. For instance, if someone types “how to fix a leaky faucet” into a search engine, their intent is informational—they are looking for solutions rather than products. Conversely, if they Read More …
The CDE Model Framework is vital for understanding complex systems through its three key components: Container, Difference, and Exchange. This structured approach allows marketers to dissect and analyze the intricate interactions within a system, offering valuable insights into its operations. The CDE Model proves essential in adaptive marketing. By applying this framework, marketers can better anticipate Read More …