What will the 7th Era of Marketing bring?

I think, the people that are into this methodology can become the new marketers and new content leaders in the organization because quite frankly, this looks much more like a product development methodology than it does a campaign development methodology. If we’re building something of value – a blog, a digital magazine, a community, a Read More …

But whenever possible, please bring me a brilliant specialist.

Seth’s blog yesterday was about whether you want to be a generalist or a specialist. How would you like to be considered? The next time someone ask: “Who is your customer?” Before you answer anyone, THINK…whenever possible, please bring me a brilliant specialist. Technorati Tags: Seth Godin,Differntiate and Dominate,Rainmakers Seth’s Blog: We specialize in everything