thru Adaptive Marketing Practices
For decades, business growth was mapped onto the predictable, linear path of the sales funnel. Customers moved sequentially from Awareness to Interest, to Desire, and finally to Action. In today’s interconnected digital landscape, this model is no longer sufficient. Modern customer journeys are non-linear, unpredictable, and fragmented across countless channels—from social media to forums, email Read More …
Ecosystem Advantage: Integrating Content, Community, and Commerce Defining the Problem and Framing the Argument Traditional marketing models, predominantly characterized by linear sales funnels, are increasingly inadequate for capturing the complexity of modern customer journeys. The primary problem addressed by contemporary literature is the fragmentation of organizational functions—where content, community management, and commerce operate in isolation, Read More …
Are you struggling to break down the barriers between your content, community, and commerce teams? Do you want to create a seamless customer experience that drives loyalty and boosts revenue, but don’t know where to start? If your business functions feel disconnected or siloed, you’re not alone. Many organizations miss out on sustainable growth because Read More …
Are you frustrated by outdated marketing metrics that fail to capture the true path your customers take? Do you struggle to understand how people interact with your brand across multiple channels and devices? If you’re tired of relying on simplistic attribution models that miss the bigger picture, this book is for you. Mapping Modern Customer Read More …