Managing Customer Value
Marketing Action Research (MAR) is an emerging qualitative methodology that helps marketers solve problems and test ideas with customers. MAR involves collaborations among marketing, research, and other departments to conduct experiments with customers. Companies use these experiments as “action” steps in solving a problem or testing an idea. In each of these steps, you need Read More …
If you’re looking for a way to help your marketing team be more productive, you should consider using action learning sets. Action learning sets are educational development tools that can help your team members learn new skills and techniques more quickly. Additionally, action learning sets can help you create more productive client partnerships. What Read More …
Organizations today face an ever-changing landscape and must continuously adapt their strategies to survive and thrive. While many companies have a clear vision and strategy, they often fail to activate or implement these strategies effectively. As a result, these companies miss out on opportunities for growth and fall behind their competitors. To avoid these pitfalls, Read More …
How can you make your company’s customer experience more delightful? How do you engage customers to turn them into loyal advocates? Engagement is vital to any organization that wants to grow its business. After all, how can you make customers feel special if they don’t know why they should care about your brand or service? Read More …
Artificial Intelligence (AI) has revolutionized how we think about knowledge transfer. AI narratives are an important tool for understanding and structuring our knowledge. This article will provide a comprehensive guide to AI narratives and an in-depth look at how AI can be used to create structured knowledge transfer systems. From understanding the fundamentals of AI Read More …
Sales discussions are one of the best methods of fostering active learning and promoting learning in companies. The discussion allows people to share their ideas and learn from each other and, ultimately, from customers. Skills are learned through discussion that can be used in real-world situations. In the simplest definition, action learning is a process Read More …