Storytelling Audio Book

A Storytelling special collection of Business901 podcasts. The topics range from Transmedia Storytelling to How to structure and tell business stories. The collection totals just over three hours and the guests are listed in the order of appearance. The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy is one of the best Read More …

Understanding Storytelling: The Pixar Way

The Pixar Storytelling book is about effective storytelling rules based on Pixar’s greatest films. The book consists of ten chapters, each of which explores an aspect of storytelling that Pixar excels at. Pixar Storytelling: Rules for Effective Storytelling Based on Pixar’s Greatest Films Learn what Pixar’s core story ideas all have in common, how they Read More …

Recognizing Your Own Opportunities

First learning about Isaac Lidsky in his popular TED Talk “What reality are you creating for yourself?” the former Saved by the Bell teen star-turned-entrepreneur Isaac recalls how the clerk he waved to in the store was really a mannequin; how he reached down to wash his hands and realized it was a urinal and not Read More …

Make Your Presentation Like A Movie

What does it take to nail a sales pitch? Well, it’s not easy. In fact, only 20% of all salespeople make 80% of their sales; and I just broke the cardinal rule: most customers forget pitches that involve statistics. According to advertising guru Ted Frank, the secret to sales is in the story—and he’s developed a foolproof formula for getting the Read More …

Practicing Being Visual

Sam Bradd is a graphic facilitator and specialist in information design. He uses visuals to help groups be better at what they do. In the last 15 years, Sam has collaborated with the World Health Organization, Google, Indigenous organizations and researchers on four continents. Co-edited the new book on Visual Practice, Drawn Together Through Visual Read More …

Making Your Sales and Marketing Relevant

Nina Simon is Executive Director of the Santa Cruz Museum of Art & History (MAH), which has gone through a radical transformation to become a thriving central gathering place. Opening up the MAH to the community has more than doubled attendance and introduced new levels of collaboration, dynamism, and relevance to the museum. The uniqueness Read More …