Using a Different Point of View

Sometimes its what they did teach you in school that counts. One of those times is understanding the position from which something or someone is observed. We call this a point of view. A story and even a business story can be told in one of three different ways and uniquely named as first person, second person, and Read More …

Storytelling Audio Book

A Storytelling special collection of Business901 podcasts. The topics range from Transmedia Storytelling to How to structure and tell business stories. The collection totals just over three hours and the guests are listed in the order of appearance. The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy is one of the best Read More …

Understanding Storytelling: The Pixar Way

The Pixar Storytelling book is about effective storytelling rules based on Pixar’s greatest films. The book consists of ten chapters, each of which explores an aspect of storytelling that Pixar excels at. Pixar Storytelling: Rules for Effective Storytelling Based on Pixar’s Greatest Films Learn what Pixar’s core story ideas all have in common, how they Read More …

Recognizing Your Own Opportunities

First learning about Isaac Lidsky in his popular TED Talk “What reality are you creating for yourself?” the former Saved by the Bell teen star-turned-entrepreneur Isaac recalls how the clerk he waved to in the store was really a mannequin; how he reached down to wash his hands and realized it was a urinal and not Read More …

Make Your Presentation Like A Movie

What does it take to nail a sales pitch? Well, it’s not easy. In fact, only 20% of all salespeople make 80% of their sales; and I just broke the cardinal rule: most customers forget pitches that involve statistics. According to advertising guru Ted Frank, the secret to sales is in the story—and he’s developed a foolproof formula for getting the Read More …