Does your marketing mirror your customers buying process?

Do you understand your customers buying process? Does your marketing mirror that process? Do you have specific marketing messages that your customer receives at critical points in that process? If you did, would your marketing be more effective? I always wondered, even before I started applying Lean Marketing Principles , why the marketing process rarely  Read More …

9 out of 10 Consumers have Changed their Buying Habits

When I received this from Scott, I glanced at the headlines and discarded it. Heck, I than thought about it for a second and went back and read it. Why? I remember being told a long time ago, if I choose to be in the top 10% of whatever I did, I would never have Read More …