Managing Customer Value
This weekend, I read the new book The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, from the same group of people that brought you the books, The Effortless Experience. and The Challenger Sale. A short summary of the story is that it addresses the complications of selling to a committee and of course, the Read More …
Matt Dixon, an executive director of strategic research at CEB, has an unrelenting drive to find the answers to questions senior executives often take for granted. Matt’s latest books are The Effortless Experience: Conquering the New Battleground for Customer Loyalty and The Challenger Sale: Taking Control of the Customer Conversation. Related Transcription and Podcasts: Dixon Read More …
What sets apart the The Challenger Sales Reps? Who so happen to be the most successful sales reps. In the book, The Challenger Sale: Taking Control of the Customer Conversation author Matt Dixon points out six attributes that showed them statistically significant in defining someone as a Challenger rep: Offers the customer unique perspectives Has Read More …