Managing Customer Value
The simplicity of a few of the older systems thinking tools, mostly from Daniel H. Kim (Introduction to Systems Thinking) and Robert Fritz (Path of Least Resistance), keep creeping into my practice and explanations. The Hierarchy of Choices is one particular example. I encourage sales people to use it as a tool for better understanding Read More …
Besides having a clear brand promise we need a clear process for staff to be able to engage effectively with customers. Processes and Standards enables your staff to make decisions. It enables flexibility and/or agility in handling customers. I ask John Goodman the Vice Chairman of Customer Care Measurement and Consulting, if he thought this Read More …