Managing Customer Value
Why do we continue to get undesirable outcomes? Have you ever looked at your sales and marketing from a system perspective? To most this simple diagram looks complex. However, it is high-level and can be broken down into numerous subsets. You may notice the typical Google Acquisition block at its core which is very dynamic Read More …
Open up new possibilities through challenging ideas and giving customers reasons to change their minds when they see persuasive reasons to do so. Adapted from the Book, Reading Nonfiction: Notice & Note Stances, Signposts, and Strategies by Kylene Beers and Robert E Probst, October 2015 We typically think through the lens of allowing customers to enter our Read More …