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    • Step 1: Identify Target, Key Customers
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    • Step 12: Sustain & Grow
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Tag: Customer Account Management

Marketing Communications

Strategies for Harnessing the Power of Short and Long Term Marketing – Part 2

Posted onMay 1, 2023March 24, 2023

Utilizing evidence-based strategies for harnessing the power of short-term and long-term marketing is essential for any business looking to increase its reach and visibility. Short-term strategies such as content marketing, social media, email campaigns, and pay-per-click advertising can help you reach new customers, engage with current customers, and promote your brand. Long-term strategies like public Read More …

CategoriesMarketing CampaignsTagsCustomer Account Management, Customer Interviews, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing Funnel, Platform Revolution, Platform Scale, Platforms, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Marketing Communications

Strategies for Harnessing the Power of Short and Long Term Marketing – Part 1

Posted onApril 30, 2023March 24, 2023

In this ever-evolving marketing landscape, it is essential to understand the impact of short- and long-term marketing strategies to stay competitive. This article will explore the tension between short- and long-term strategies and provide evidence-based recommendations on how brands and businesses can best approach their marketing investments. We will also examine the different types of Read More …

CategoriesMarketing CampaignsTagsCustomer Account Management, Customer Interviews, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing Funnel, Platform Revolution, Platform Scale, Platforms, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Lost Customer

The Value of Lost Customer Feedback

Posted onFebruary 23, 2023January 22, 2023

Lost customer feedback is a type of market research that collects feedback from former customers or clients to understand their reasons for leaving. This information is great for troubleshooting the customer experience and identifying areas of improvement. By gathering customer feedback, companies can gain insight into why customers switch from one supplier to another. It Read More …

CategoriesInquiry Sales ModelTagsCustomer Account Management, Distributed World, Lead Acquisition, lost customers, Market Trends, Marketing Campaign, Marketing for Freelancers, Marketing Funnel, Marketing Plans, Marketing Reach, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, win-loss analysis

Marketing Reach

Marketing Reach in a Distributed World

Posted onJanuary 22, 2023December 22, 2022

The implications of a distributed world are far-reaching and majorly impact marketing and distribution. A distributed world requires the use of multiple channels and outlets for marketing and distribution, including digital, social media, television, and more. This requires detailed market and financial performance data, which must be included in distributor contracts. As such, it is Read More …

CategoriesConcept Based MarketingTagsCustomer Account Management, Distributed World, Lead Acquisition, Market Trends, Marketing Campaign, Marketing for Freelancers, Marketing Funnel, Marketing Plans, Marketing Reach, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline

Marketing Platforms

Platforms are Reshaping Marketing Management

Posted onJanuary 6, 2023November 28, 2022

In today’s business landscape, platforms are increasingly playing a pivotal role in marketing management. A platform is a digital ecosystem connecting various stakeholders to enable them to interact and transact. Platforms can connect brands and consumers and facilitate data-driven marketing processes. As we move into the era of the Fourth Industrial Revolution, it is becoming Read More …

CategoriesConcept Based Marketing, Marketing CampaignsTagsCustomer Account Management, Customer Interviews, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing Funnel, Platform Revolution, Platform Scale, Platforms, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Marketing Event

Developing An Ecosystem Around Your Marketing Event

Posted onDecember 18, 2022November 28, 2022

To create a successful marketing event ecosystem, one must understand what one is. A marketing event ecosystem collects isolated events to achieve a common goal. Each event in the ecosystem must be carefully planned and executed to contribute to the success of the whole. There are three key components to a successful marketing event ecosystem: Read More …

CategoriesMarketing Campaigns, Product Launch Category, Project Management CategoryTagsAction Learning, Action Research, Appreciative Inquiry, Appreciative Leadership, BRANOPS, Business Development, Customer Account Management, Freelancer Onboarding, Funnel of Opportunity, Lead Acquisition, Lead Generation, Lean Marketing, Lean Sales and Marketing, Market Trends, marketing action research, Marketing Event, Marketing for Freelancers, Marketing Funnel, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Strategy

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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