Managing Customer Value
Your super users are the people who have a unique and significant place in your customer journeys. Super Users are the people who are using your brand consistently. They spend a certain amount of time with you each month, and they keep coming back, again and again, to purchase more products from you. This means Read More …
Sometimes, a compelling visual image may be enough to encapsulate the dream. However, groups often prefer to add a brief message, which can act as a purpose statement or summarize their strategic vision. The power of the Dream phase (The Starting Point for a Business Development Project) is that it encourages people to use the Read More …
The 5D Process of Appreciative Inquiry serves as the initial sequence of steps in most of my Business Development projects. It ensures we carefully think through what outcomes we want to create, what supports and barriers we need to plan for, and who we have to involve within your organization to guarantee success. Quick Overview: Read More …
Marketing is the process of creating a customer strategy that creates value for your company. That value can be in the form of increasing brand awareness, acquiring new customers or boosting revenue. To appreciate modern marketing, we need to understand what it’s not. Marketing is unlikely to bring people in because you have a lot Read More …
I have been spending most of my time blogging on LinkedIn. Embedded is a collection of LinkedIn Pictures that I have used in 2020 posts. If interested, send me an invitation on LinkedIn. Enjoy 2021. Business901 2020 LinkedIn Slidedeck from Business901