Understanding the Shift in Consumer Engagement Strategies

The landscape of marketing has undergone remarkable transformations over the decades. Traditional marketing, characterized by its one-way communication approach, laid the foundation for what we now recognize. This form encompassed various tactics such as print advertising, television commercials, and radio spots that aimed to reach a broad audience with a single message. For instance, in Read More …

Getting Data into the Right Format to the Right Person

Marc Vollenweider is the Chief Strategist and co-founder of Evalueserve, a global provider of research, analytics, and data management solutions. As a former partner at McKinsey & Company in Zurich and India, Marc developed a deep interest in the world of data analytics, particularly how human minds and smart machines can successfully complement each other. Read More …