Managing Customer Value
Define the Work: Project Start Date(Part 2 of 2) One of the characteristics of a project is that there is a definite start and end date. This seems simple enough until you start to try to define exactly what these dates mean. There are no universally recommended standards for either date. In many respects, it Read More …
You might think that it doesn’t really matter when the project starts. Having a undefined start date does not take away from the fact that the work is a project. It’s obvious that the project started at some point, since there was a point when the work was not in progress and a point where Read More …
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the firs t step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. I Read More …