Managing Customer Value
I see that often, people don’t really know how to walk through discovery process. A sales guy is out there and that old A-B-C, always be closing, is in the back of his mind. He’s judged that way. It’s like, “What am I bringing to the table? Or afterwards you will be asked, did you Read More …
If your mindset moves along the Service Dominant Logic thinking path that value is co-created through use, we can view value from three points; Functional, Social, Emotional. Functional (Know): This is the practical side where we help solve problems, resolve issues, get projects done and accomplish tasks. Emotional (Feel): We make people feel better and Read More …
What do customers want or need ? A permanent concern for entrepreneurs, designers, marketers and others seeking to innovate. Steve discusses methods for exploring both solutions and needs and he explores how an understanding of culture (yours and your customers’) can drive innovation. Some great thoughts on application and a nice “How to” video on Read More …