Managing Customer Value
Traditional problem-solving methods often rely on a linear and structured approach, limiting creativity and innovation. This is where action learning comes in. Originally developed in the 1940s by Reg Revans, action learning is a powerful problem-solving approach emphasizing exploration and adaptation. It is based on the belief that the best way to solve a problem Read More …
Action Learning benefits include improved problem-solving, innovation, team building, and engagement. Action learning is a powerful tool that has gained significant recognition in the business world for enhancing problem-solving skills, fostering innovation, building strong teams, and increasing employee engagement. This dynamic learning approach involves experiential learning and critical reflection, where individuals work together to solve Read More …
From understanding consumer needs to identifying market trends, aligning research with product delivery is paramount. Adopting research as a linchpin for product development helps companies make informed decisions, reduce risks, and boost their chances of achieving a competitive edge. In this article, we explore how aligning research initiatives can ensure the delivery of exceptional products Read More …
Introduction: Advertising shapes consumer perception and influences purchasing decisions. Persuasive advertising stands out as it aims to inform or entertain and to convince and motivate the audience to take a specific action. From striking emotional chords to leveraging social proof, persuasive advertising encompasses a range of strategies to guide consumers toward a favored outcome. What is Read More …
Companies need a fresh approach that breaks the mold and resonates with their target audience on a deeper level. This is where experimental marketing campaigns come into play, allowing businesses to strategically innovate and unleash their true potential in connecting with customers. Experimentation is an essential part of innovation. It is the link between generating Read More …
One powerful tool that can elevate a manufacturer’s performance is market research. Manufacturers can unlock unparalleled insights that enable them to make informed decisions and outperform their competitors by thoroughly understanding their target markets, industry trends, and consumer preferences. In this article, we explore the significance of manufacturer market research and how it empowers companies Read More …