Tag: Discovery Interviews

Marketing Experiments

Mastering the Art of Experimentation: Key to Thriving in Today’s Competitive Marketing Landscape

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Experimentation is a crucial aspect of marketing. Businesses can test new ideas, strategies, and tactics to determine their effectiveness. Marketers can gather data and insights to inform future decision-making by conducting experiments, helping them optimize their marketing efforts and achieve better results. Without experimentation, businesses may be stuck in a cycle of implementing the same Read More …

A Market Research Plan For New Products

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Introducing a new product to the market is an exciting process that requires extensive planning and research. Developing a comprehensive market research plan is important to ensure your product succeeds. This will help identify trends in customer behavior, recognize untapped opportunities, and determine pricing adjustments and launch strategies, among other elements of effective product introduction. Read More …

Zen to Done

Mastering Productivity: How Zen to Done Can Benefit Your (Marketing) Team

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Zen to Done is  a productivity system that combines the best of both worlds – the simplicity of Zen habits and the practicality of Getting Things Done. Following the Zen to Done approach, you can master productivity and increase your marketing team’s efficiency. In this article, we’ll explore how the Zen to Done approach can Read More …

Laddering

Utilizing Laddering in Your Customer Discovery Interviews

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The first step in the laddering process is identifying your product’s or service’s primary benefit or values. Ask probing questions such as “why would you choose this product or service?” and “why is this important?” to understand the customer’s motivations. Once you have identified the primary benefit or value, create a category ladder to identify Read More …

Core Strategy

Focusing On The Core: A Better Way to Simplify Your Marketing

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For many businesses, implementing a successful marketing strategy can be arduous and costly for companies of all sizes. However, no matter how effective the original implementation was, scaling back or ceasing certain initiatives to achieve greater profits may be necessary. Do you want to increase your profits while reducing your marketing strategy? If so, you Read More …

Marketing Action Research

A Journey Of Discovery Through Marketing Action Research

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Today, businesses must strive for innovation to stay competitive and thrive in the market. With the rise of digital transformation, companies need to remain flexible and agile when making decisions to stay ahead of the curve. This is where Action Research and Marketing Research come into play. Action Research is a collaborative approach to investigating Read More …