Managing Customer Value
The typical company will focus on growth by emphasizing customer acquisition. However, market share growth is highly dependent on been able to retain customers. In that area, all that is needed is to find the source or the reason why they defect and then slow the rate of that defection. I doubt that you will Read More …
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …
This is the season; summer vacations are over and the Lean conference season has started. Have you signed up for one? Have you signed up for my next workshop, Lean Service Design Open Workshop on Sept. 27th at the Maryland World Class Consortia quarterly meeting? In a past blog post I discussed, Turning your Conference Read More …
Behind every decision to buy–whether the item is a service or a product, an argument or an idea–is an unspoken emotional motivation. This is the hidden agenda. Says Kevin Allen, author of the book called The Hidden Agenda: A Proven Way to Win Business and Create a Following. Kevin was my guest on the Business901 Read More …
Razi Imam is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. Razi’s new book Driven: A How-to Strategy for Unlocking Your Greatest Potential is discussed in the podcast and you are introduced to a Read More …
The Get Clients Now Answer Center is is a great resource that I use on a regular basis. It is included when you purchase my GCN 28-day Coaching Program or you can buy it separately. I have never found a comparable product. New in the Answer Center Here are this month’s new additions to the Read More …