Managing Customer Value
The Six Sigma Marketing Institute in conjunction with Business901 has developed a 6 part webinar series committed to showing a Value Centered approach to creating and driving market share. We will outline the principle of the 5Cs of Driving Market Share and discuss several case studies to include how a wireless telecom provider used the Read More …
New in the Answer Center Here are this month’s new additions to the Get Clients Now Answer Center. (You need to have a password to log in.) Next Business901 GCN Program starts November 15th How Easy Can Marketing Be? – Article by C.J. Hayden I often speak to groups of independent professionals about what works Read More …
Discovery Call to be held on October 20th for interested parties The Six Sigma Marketing Institute is hosting a discovery call for interested parties that are looking to join their network. Founder of the Six Sigma Marketing Institute and creator of the 5Cs of Driving Market Share, Dr. Eric Reidenbach will outline the Licensing program Read More …
I have always been a big fan of The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy and Wiersma. I have seen little in other writings the past 15 years to displace their value discipline model which basically states that you must decide on which one of their Read More …
Since the publication of Listening to the Voice of the Market, Dr. Reidenbach has published Six Sigma Marketing and created the Six Sigma Marketing Institute. This month we have launched the initial product The 5Cs of Driving Market Share. I know that you want to stay on top of the latest developments and innovations that Read More …
I have been promoting Lean Marketing and Six Sigma Marketing for quite a while and have typically been met with steadfast resistance. However, I am seeing more and more mentions of this and it is not coming from the Six Sigma Black Belts. It is being driven by Marketers and Accountants. Listen to one marketer’s Read More …