Managing Customer Value
Is your program or even project manager ready for this kind of challenge? How does a classic program and project management change as a result of this global influence? Paula Wagner,co-author of Global Program Management did a great job of answering these questions as they applied to both small and large organizations. With the increase Read More …
I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …
Affiliate Post of the Week: Business Plan Mistakes By Palo Alto Software, Inc. Often you may hear about what a business plan consists of. While including the necessary items is very important, you also want to make sure you don’t commit any of the following common business plan mistakes: 1. Putting it off: Don’t wait Read More …
Tim is right on target, a must watch video, especially for marketers. Keyword: Participatory Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.” Read More …
Affiliate Post By Palo Alto Software, Inc. A common problem people encounter when writing their business plan is finding information about their business industry and competitive companies. Fortunately, in recent years the Internet has made information gathering simple and easy, but sometimes the best information is found much closer to home, with real people, in Read More …
How can I accelerate a turnaround or for that matter any implementation? I can’t wait; I have to do it NOW!! The first item on your list is to stop running on overload. Remember, it’s not a matter of time but a matter of priorities. Define your goals and needs correctly, create realistic completion dates, Read More …