Managing Customer Value
Tellus Mater created this video that I found via a tweet by Robert Lusch (@RobertLusch) co-editor of The Service-Dominant Logic of Marketing. I believe that the message Tellus Mater sends is interesting. I can honestly say that I am not qualified to express an opinion on how valid it is. However, I find it similar Read More …
Here’s an interesting survey done by the National Federation of Independent Businesses on small business marketing…part of a great resource site which you can find at http://www.411sbfacts.com/ Results of 2006 Survey on Marketing: The primary customer base for 45 percent of small businesses is the general public; However, for 30 percent, the primary customer base Read More …