Managing Customer Value
David Anderson, author of the recent book, Kanban appeared on the Business901 podcast and added 50 minutes of Kanban discussion. This is a transcription of the podcast. David is a thought leader in managing highly effective software teams. He is President of David J. Anderson & Associates, based in Seattle, Washington, a management consulting firm Read More …
David Anderson, author of the recent book, Kanban appeared on the Business901 podcast and added 50 minutes of Kanban discussion. David covered a lot of ground in this discussion and answered a lot of questions for me that his book raised. David is a thought leader in managing highly effective software teams. He is President Read More …
We fill our Marketing Calendar with post it notes but what do we put on them? In the early stages of constructing your Kanban, we stay away from creating a task board. We are really looking for a more empirical view of the process. Listen to a brief overview:
The next step I use in developing a Marketing Kanban is to develop a Marketing Calendar. The quickest way to learn about an organization’s marketing is simply create a visual Marketing Calendar. Look at how we do it: When you think about your present marketing efficiencies, does your thoughts wander this direction: It’s not working, Read More …
One of the first steps that I recommend in developing your Marketing Kanban is to create a Value Stream Map of your Sales or Marketing Cycle. Many people struggle with this concept and in a workshop I asked them to create their best known channel without really discussing their marketing tactics at all. I ask Read More …
I just finished reading Kanban by David Anderson, @AgileManager and was very pleased with the content and especially the delivery. David is truly an expert in Kanban and I highly recommend the book for any discipline looking at introducing Kanban. What I enjoyed about the book more than anything else was the delivery of the Read More …