Managing Customer Value
John Jantsch posted this today but so did 20 other bloggers. In itself it is a Word of Mouth News Release!. There is only a 1,000 being sold but you can get a copy for “0” here by downloading. What better way to create buzz form the “Buzz” experts. John said: “So how do Read More …
NPS is based on the fundamental perspective that every company’s customers can be divided into three categories. “Promoters” are loyal enthusiasts who keep buying from a company and urge their friends to do the same. “Passives” are satisfied but unenthusiastic customers who can be easily wooed by the competition. And “detractors” are unhappy customers trapped Read More …