Managing Customer Value
To truly stand out and make a lasting impact, businesses must think outside the box and beyond the basics. That’s where unique criteria come into play. By incorporating distinctive elements into your marketing strategies, you can unlock a new level of power and effectiveness. But what exactly are unique criteria? They are the specific attributes or Read More …
When building successful marketing campaigns, one-size-fits-all approaches are becoming a thing of the past. It’s all about creating personalized customer experiences in today’s digital age. One effective way to achieve this is by integrating multiple channels to provide a seamless experience throughout the customer journey. Omni-channel Marketing Strategies To truly connect with your audience, you must Read More …
The importance of strategic criteria in marketing campaign selection: It’s crucial to have a well-defined strategy when it comes to marketing. This includes establishing clear criteria for selecting and evaluating your marketing campaigns. Doing so can ensure that your marketing efforts align with your overall goals and objectives. Strategic criteria are the guidelines and parameters Read More …
When it comes to successful marketing campaigns, focusing on customer experiences can make all the difference. Gone are the days of solely promoting product features and benefits. Today, customers seek a more personalized and meaningful connection with the brands they engage with. Customer experience refers to a customer’s overall perception and interaction with a company throughout Read More …
David Maistcr, Charles H. Green, and Robert M. Galford, in The Trusted Advisor: 20th Anniversary Edition – February 2, 2021 (Amazon Affiliate Link: https://amzn.to/48vUlcl ) listed ten different topics that customers want from a professional relationship and engagement. I have expanded on their thoughts in this article. Make an Impact on Our Business, Don’t Just Be Read More …
A Strategic Approach to Boosting Brand Recognition Fame campaigns have been shown to impact consumer perceptions of a brand significantly. These campaigns can inspire individuals to share their enthusiasm for a brand online and offline, which can be measured through metrics such as buzz and pass-along rates. By amplifying the positive attributes of emotional involvement, Read More …