Managing Customer Value
I have been trying to get my clients to issue press releases on a monthly or a minimum of quarterly basis. There is so many good things that happen from an exposure standpoint. And for me it is easier to do this than write an article. The article will stay around longer and can be Read More …
How do you make changes within your organization? I think it is critical to think about the transformation process before doing it. Here some ideas that are taken from the book “Small Business Solutions” by Robert D. Hisrich. By the way, the book is a good quick read but you can probably find it for Read More …
Many companies do not look at Ebay as a valuable alternative for selling their products. Why not? If Ebay was a nation, it would be the 8th largest nation in the world. Can you not find a customer? Here is the most expensive item that sold last month on Ebay for an amount of around Read More …
One of the core principles of Duct Tape Marketing is to “Live by a Marketing Calendar.” I am going to write a series of blogs on this subject to expand on his concept. It is area that I feel that John Jantsch does not spend enough time in his book and proves to be valuable Read More …