Managing Customer Value
I was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October. John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established Read More …
I was reading Success Coaching U Blog and the other Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Read More …
Mark Woeppel is the president of Pinnacle Strategies, a Dallas based consulting firm. Mark is a recognized expert in the Theory of Constraints, Supply Chain Management, Project Management, and Continuous Improvement. He has earned the founder’s implementer certification from the TOC-ICO. This E-book is a transcription of the podcast we had and is free to Read More …
Tom DeForge discusses the disciplined approach and analysis tools taught to him during his 8 year tenure by the Shingijutsu consulting group, who are considered 2nd tier consultants to the father of The Toyota Production System, Taiichi Ohno . Tom has been implement these Lean Principles for over 20 years and is currently a Principal Read More …
My webinar Marketing your Black Belt requires a little homework first and thought I would just post it to my blog. Has your tools changed in your marketing? A take-off on the old McGraw-Hill Advertisement. Thanks to David Meerman Scott for the lead to the video. Related Posts: Marketing your Black Belt How I would Start Marketing Read More …
On the Business901 podcast, I had the pleasure of interviewing Jeff Slater, the Operational Excellence and Productivity Leader for Sonoco. Sonoco is a $4.1 billion global manufacturer of industrial and consumer products and provider of packaging services, with more than 300 operations in 35 countries, serving customers in some 85 nations. Jeff is an expert Read More …