Managing Customer Value
This past weekend I finished up reading On the Mend: Revolutionizing Healthcare to Save Lives and Transform the Industry. I started the book one morning over a cup of coffee and it was either a large cup of coffee or a very engaging book. I noticed a craving for a 2nd cup after 75 pages. Read More …
Below is the outline I use for a guideline to create a Value Stream Map and to mimic a customer’s buying process. I have written many times and have an eBook (Mirror Marketing) on the subject that you should Mirror your customers buying process in developing your marketing strategy and tactics. I choose this flow Read More …
I had 2 experts, Michael Curry and Rob Piersielak of the Xerox Corporation on the Business901 podcast to discuss Kanban. With so much being written about Kanban in software development in general and in my own writings on the Marketing Kanban, I felt that giving my readers and listeners a perspective on the traditional form Read More …
Recently, I had the pleasure of doing a guest post on the Lean Blog. The Lean Blog is authored by Mark Graban, a Senior Fellow at the Lean Enterprise Institute and author of the book, Lean Hospitals: Improving Quality, Patient Safety, and Employee Satisfaction winner of a 2009 Shingo Research and Professional Publication Award. Mark Read More …
Exciting News! I will be a guest on the The Lean Nation radio show Monday, July 12th from 4-5pm Est. on 790 AM Talk and Business, hosted by Karl Wadensten. We’re going to discuss Marketing with Lean and more specifically Value Stream Marketing and the Marketing Kanban. This is an important topic and I’m looking Read More …
Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …