Managing Customer Value
Many companies do not look at Ebay as a valuable alternative for selling their products. Why not? If Ebay was a nation, it would be the 8th largest nation in the world. Can you not find a customer? Here is the most expensive item that sold last month on Ebay for an amount of around Read More …
One of the core principles of Duct Tape Marketing is to “Live by a Marketing Calendar.” I am going to write a series of blogs on this subject to expand on his concept. It is area that I feel that John Jantsch does not spend enough time in his book and proves to be valuable Read More …
Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and Read More …