Managing Customer Value
This is one of the few books that I not only listened to it, but afterwards purchased the hard copy.Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others is simply a good book. The author of Borrowing Brilliance, David Kord Murray, has an impressive résumé. Not only is he Read More …
I have the opportunity to offer this book on my website at a low introductory price of $14.99. Dominating Markets with Value will show you how value driven, nationally known organizations have harnessed the power of customer value analysis through a systematic and logical process of customer value management. The book provides an approach to Read More …
In the Lean Marketing concept Value Streams differ from the more traditional approaches found in other Value Stream Mapping Process. It’s primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for the execution of an organization‘s value proposition. This means that the Read More …
QVC is the leader in multi-channel retailing — a televised shopping service that broadcasts live retail programming 24 hours a day. It’s a vast virtual shopping center, offering a wide variety of products including jewelry, apparel, electronics, home furnishings, and beauty. They understand marketing flow. I did a series of blog post this week on Read More …
When I watch this video, I can only think how many times that I have done this! When you think of managing your queue, what causes a story, task or even a customer to get shuffled like this? The frustration occurs of course because there is little if any management of the queue. In a Read More …
Carol Ptak, a recent guest on my podcast said… A lot of people have focused on the fact that the Economic times right now are really bad. What a lot of people are missing is the fact that the world around us has fundamentally changed. A we see now across the world is that we Read More …