Managing Customer Value
Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Many people believe that applying Lean Techniques using Value Stream Marketing is all about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Yesterday, I had the pleasure of attending the Lean Enterprise Workshop: Value-Stream Mapping for the Office and Service. The workshop description: This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address what many companies find difficult to do: making a fundamental change in business processes such as administrative, professional, Read More …
John Shook, author of the landmark book, Managing to Learn: Using the A3 Management Process said in response, to the basic question “What is an A3?”: “The most basic definition of an A3 would be a P-D-C-A storyboard or report, reflecting Toyota’s way of capturing the PDCA process on one sheet of paper. But the Read More …
Tracey Richardson appeared on the Business901 podcast to discuss problem solving. This is a transcription of the podcast. Tracey will be the instructor for two of the six Lean Enterprise Institute workshops June 22-24, 2010, in Indianapolis, IN. She will be facilitating Managing to Learn: The Use of the A3 Management Process and Lean Problem Read More …