Managing Customer Value
In the book, Know Can Do, the authors (Blanchard, Meyer and Ruhe) outline 3 basic obstacles that prevent people from implementing what they learn. These obstacles are: Information Overload – trying to learn too much about too many things Negative Filtering – engaging in negative thought processes that prevent opening our minds to opportunities Lack of Read More …
This is what you must ask yourself if you are a Professional Service firm. Check for Next Starting Date GET CLIENTS NOW!™ How good are you at marketing yourself? Can you get found on the Web? Do you know where to begin to find new clients? Do you follow a strategy to reach your goals? Do Read More …
IDEO seemingly popularized the Design Thinking or the Solution-Focused type approach in businesses. It dates back much further than that to numerous people like Robert McKim, Nigel Cross and a host of others. A solution-focused approach has always been something that I have used especially in the design thinking approach when applying. EDCA (Explore-Do-Check-Act). In a Read More …
The GET CLIENTS NOW! (tm) program is a marketing system that works over and over again. It is specifically designed for professional services and I have found it ideal for Freelance Developers and Designers. I have not found a program that can develop and implement a marketing plan quicker. if you want immediate business you must Read More …
Each year you need to spend some time and re-evaluate your marketing. As a professional service you need to take the time to step back and determine What is working, What is not working and as a result, What do you need to stop doing, What do you need to improve on and What do Read More …
The GET CLIENTS NOW! program is a marketing system that works over and over again. It is specifically designed for professional services and I have found it ideal for Freelance Developers and Designers. I have not found a program that can develop and implement a marketing plan quicker. if you want immediate business you must Read More …