Managing Customer Value
This week we are reviewing different pricing strategies culminating with our podcast, The Death of List Price featuring Rob Doctors, lead author of the book, Contextual Pricing: The Death of List Price and the New Market Reality. How Lucky do you feel with your pricing? As lucky as this 19 year-old did on the Price Read More …
Beth Goldstein, Founder and CEO is an author, consultant, trainer and founder of Marketing Edge Consulting Group, she has empowered hundreds of entrepreneurs to successfully grow their companies. We discussed her newest book, Lucky By Design: Creating Real Opportunities that Empower Your Business coming out this fall. Beth‘s special talents is helping companies gain an Read More …