Managing Customer Value
What can I do to expand my marketing reach and ensure business growth? Expanding your marketing reach is crucial for business growth. While optimization is important, it is not enough. Here are some strategies to go beyond optimization and reach a wider audience. Embrace diverse marketing channels:Don’t limit yourself to just one or two. Explore Read More …
The advent of digital technology has completely transformed the landscape of marketing. Today, marketing is deeply entrenched in optimization, which seeks to refine and streamline strategies to achieve the best possible outcome. The endless pursuit of precision and efficiency has led marketers to increasingly rely on return on investment (ROI) and mathematical modeling to guide Read More …
When you think of how marketing functions in a modern organization, you probably don’t picture it as a cluster of interconnected hubs; most organizations are structured to have clear roles and responsibilities assigned to specific individuals or departments. But that’s exactly what CMCs are: an organizational structure that can help companies achieve strategic advantages in Read More …
Predictive analytics can help businesses understand customer behavior and predict future buying patterns. To do this, businesses must determine how to collect and manage their customers’ data effectively. Customer data is the lifeblood of predictive analysis because it provides insights into who your customers are, what drives them to buy from you, and how they Read More …
By having a customer-centric mentality, you prioritize your customers’ needs and create an organization focused on ensuring customer satisfaction and loyalty. This mentality creates an environment for your customers to feel appreciated, respected, and taken care of. In turn, this will increase customer loyalty and repeat customers, as well as the potential to receive referrals Read More …
Maybe you have some customers that have purchased but are not sold on your product; some of these customers even could perhaps be customers that are fence about deciding whether or not to buy your product. Find these customers and discover what they want, and you’ll gain a new perspective on your business, marketing efforts, Read More …