Tag: Market-Value Pricing

Customer Perception

How Do You Convert A Customer’s Perception Of Value Into A Price?

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What does value mean for customers? Value is the benefit the customer expects from your product or service. According to marketing theory, people purchase because they want to achieve a specific goal and feel that the product will help them achieve it. This can be as simple as keeping warm to something as complex as Read More …

Market-Value Pricing

Market-Value Pricing: Price Your Product Right

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Charging what your product is worth is one of the most important factors in increasing sales. If you’re not pricing your products at a rate that reflects their value and what they can offer customers, you’re missing out on an excellent opportunity to increase sales. Accurate pricing of your products is especially important in today’s Read More …