Marketing Experiments Archives

Why Marketing Shouldn’t Solely Rely On Data Analysis

Posted onOctober 9, 2023January 28, 2024

It’s easy to believe that optimization is the key to successful marketing. We can collect, analyze, and interpret data with countless technological tools. However, while data analysis is undoubtedly valuable, it’s essential to remember that it’s not a silver bullet. Relying solely on data analysis can be detrimental to your marketing efforts. Unfortunately, many businesses Read More …

Using Prediction & Lean in Marketing Experiments

Posted onApril 30, 2019

Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction.

Are You Collecting Data That You Care About?

Posted onApril 18, 2019April 18, 2019

If you take the time and think through the process; how would you do with just using an educated guesstimate? Or, at least starting there to zero in on what will actually be needed for your project. Too often, we collect data, one because it might be easy, and two thinking while we are here Read More …