Managing Customer Value
Manufacturers need to constantly innovate, improve their products, and meet the ever-changing demands of consumers. This is where market research becomes a valuable tool. Manufacturers can make informed decisions by understanding the market and strategically positioning themselves for success. In this blog post, we will explore the unique features of market research for manufacturers and Read More …
Outcome-based thinking is becoming increasingly vital for businesses aiming to launch successful marketing campaigns. This approach focuses on setting clear objectives, outlining desired outcomes, and devising strategies that align with these goals. It emphasizes the importance of flexibility and adaptability, highlighting the need for businesses to respond to unexpected challenges and shifts in market trends Read More …
In today’s competitive world, understanding how to effectively influence a situation’s outcome is essential for success. But what levers have the most direct impact on influencing the outcome? In this blog post, we will explore the various components that can directly and effectively influence any situation’s outcome. We’ll discuss the importance of setting goals, leveraging Read More …
A Quick Overview of What They Are and If They Have a Place in B2B Customer Research What is a Socratic Circle? If you’re looking for a way to get more out of your business research or sales meetings, you may consider using Socratic Circles. But what are they? And how can you use them Read More …
How Most Companies Fall Short Of Understanding What Buyers Value: Most companies understand the importance of understanding what their buyers want and need. However, many companies fall short of actually understanding what their buyers value. The problem is that traditional research methods often don’t provide the insight needed to understand buyer behavior. The Problem With Traditional Read More …
Business research is more important than ever for business leaders, who must stay ahead of their competition and market trends. Today’s consumers are becoming more comfortable with technology and how they interact with brands. They expect businesses to use this technology to provide seamless experiences and relevant information at the touch of a button. Business Read More …