Managing Customer Value
When I first listened to Mike George’s Stong America Now program (BTW: Michael George will be appearing on the Lean Blog Podcast soon.), I thought it was a joke that hardly made any sense. However, I have learned to investigate things that rub me the wrong way initially and many times I have found a Read More …
Jeremy Gutsche goes beyond traditional web 2.0 keynotes speeches to get at the root of what makes products and services go viral both online and in terms of generating word of mouth. As the founder of Trend Hunter.com (a site with 30,000,000 views per month), Jeremy has a lot of experience studying the viral marketing Read More …
Seth’s blog yesterday was about whether you want to be a generalist or a specialist. How would you like to be considered? The next time someone ask: “Who is your customer?” Before you answer anyone, THINK…whenever possible, please bring me a brilliant specialist. Technorati Tags: Seth Godin,Differntiate and Dominate,Rainmakers Seth’s Blog: We specialize in everything