Managing Customer Value
What is Market/Product Fit? In a nutshell, Market/Product Fit is the degree to which your product meets the needs of your target market. To achieve Market/Product Fit, you must first understand your target market’s needs and then build a product that meets those needs. It sounds simple enough, but it can be difficult to achieve Read More …
Product development is critical to any business, as it creates products and services that meet customer needs. Product development is an iterative process, with customer value playing a key role in driving success. Customer value is essential in product development, as it helps create products and services that customers will find valuable and desirable. It Read More …
Do Product managers understand Customer Value? Product managers ensure that the products they develop and manage deliver value to customers. But what is customer value, and how can product managers ensure that their products meet it? Customer value is the sum of all the benefits a customer receives from using a product or service, including psychological Read More …
To truly understand the customer experience, brands must consider their product development strategies. These strategies dictate how products will be designed, developed, and marketed to shape their value proposition. The key to understanding your customers’ markets is having access to reliable market data. Fortunately, there are a number of sources of market data, including surveys, Read More …