Managing Customer Value
Focus on What Works to Drive Winning Performance and Build a Thriving Community Appreciative inquiry has gained traction as a unique sales playbook. This is because it focuses on the customer and their needs instead of the product or features offered. As such, buyers feel they are being heard and understand how the solution will Read More …
An important part of customer success is enabling customers to achieve their desired outcomes. This involves providing them with the resources they need to be successful, such as training, documentation, and Support. Additionally, it is important to give customers the autonomy to make decisions and take action without going through a lengthy approval process. Ultimately, Read More …
If you’re a marketer, you know how important it is to have a wide reach. The more people you can reach with your marketing campaigns, the better your chances of achieving your desired results. But what exactly is reach, and how can you ensure you reach as many people as possible? The Importance of Reach: Read More …
Sometimes, a compelling visual image may be enough to encapsulate the dream. However, groups often prefer to add a brief message, which can act as a purpose statement or summarize their strategic vision. The power of the Dream phase (The Starting Point for a Business Development Project) is that it encourages people to use the Read More …
The 5D Process of Appreciative Inquiry serves as the initial sequence of steps in most of my Business Development projects. It ensures we carefully think through what outcomes we want to create, what supports and barriers we need to plan for, and who we have to involve within your organization to guarantee success. Quick Overview: Read More …
Marketing is the process of creating a customer strategy that creates value for your company. That value can be in the form of increasing brand awareness, acquiring new customers or boosting revenue. To appreciate modern marketing, we need to understand what it’s not. Marketing is unlikely to bring people in because you have a lot Read More …