Six Sigma Marketing Lessons from Eric Reidenbach

Dr. Eric Reidenbach was a guest on the Business901 Podcast and this transcription is no longer available. Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value.  The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing.  At the heart Read More …

The Nature of Value Podcast w Dr. Reidenbach

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma Marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, Read More …