Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma Marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value.
Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. In this Podcast, Eric answered these questions:
- Why VOM instead of VOC?
- Why is VOC/VOM so important to manufacturers?
- What is the state of VOC/VOM in SS today?
- What are the impediments to using VOC/VOM in SS?
- How do you overcome these impediments?
Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include, Amazon Links:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
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MARKETING YOUR BLACK BELT
This is part 1 of a 2-part podcast.
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