Managing Customer Value
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Marketing Action Research is a step to developing an unbiased analysis of your marketing environment and focuses not just on practical information collection, but on analyzing Read More …
What level of information do you use in your organization to make decisions? Are there a few simple steps that you have found useful to filter, improve your information? Levels of evidence (sometimes called hierarchy of evidence) are assigned to studies based on the methodological quality of their design, validity, and applicability to patient care. Read More …
Does your company or yourself have standards other than common sense? I am not innocent in my contributions to social media but seldom if ever use a hyperlink that I have not tested beforehand. I know this sounds elementary to my question but it illustrates my point. If you trust the party that shared it, do you check Read More …